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The Importance of Making a Business Plan to Make Your Business Successful

A business plan is an important parameter that can measure the projection and success of a company in the future. The concept of making this business plan is to record every detail of the goals to be achieved and the strategy to achieve those goals. For that, you need to understand the importance of making a business plan for the progress of the business.


In addition to explaining the objectives and goals of the business, this will also help your business get investors. Investors will consider whether your business is profitable enough and has the potential to grow. So, in addition to getting to know customers and creating marketing strategies, preparing a business plan is also important. Come on, find out more information about the importance of making a business plan for business!


BUSINESS PLAN

What is a Business Plan?

In short, a business plan can be interpreted as a written document or plan regarding business or business goals and how to achieve them. More complexly, a business plan contains all information about the business that is being or will be run.

This information includes marketing strategies, funding sources, estimated income and costs, and much more. A business plan can describe whether the business is feasible and whether it is sustainable in the future.

Why do we need a Business Plan?

  • Attracting Investment
    A well-made business plan, especially a business plan for a new business, can attract investors. Investors tend to like and are interested in businesses with well-made and detailed business plans. This will make it easier for you to get additional capital to develop your business.
  • Business Running Reference
    A good business plan can help you in running your business in the future. A business plan can help you to organize human resources, who are the targets of production, how is the right marketing system and what operational strategies must be implemented so that your business achieves success.
  • Determining Projections of The Future Financial Needed
    A good business plan will usually include milestones to be achieved in a business. These milestones can help you determine future financial needs projections, such as the need to recruit new employees and competitor research.

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Business Plan Stucture

Basically, there are main components in a business plan :

  1. Executive Summary which explains the contents of the business plan briefly and concisely. A well-written executive summary can help to attract investors.
  2. Company Description which explains the company’s vision, mission and goals.
  3. Product Description which explains what is to be sold or offered as well as the advantages and various unique features of the product.
  4. Market analysis which includes competitor identification.
  5. Marketing Strategy.
  6. Budgeting which usually includes financial plans, estimates of profits and overall costs.